Cybersecurity Solution Demand Manager

At ReversingLabs, our application security and threat intelligence solutions have become essential to advance Cybersecurity around the globe. We're now on a journey to expand adoption and accelerate growth, funded by our recent Series B investment, to hire top talent across the security industry.

This is a game changing opportunity. We know every application threatens businesses with new supply chain risks. ReversingLabs is the only company that can dissect any binary at the speed, scale and explainability to protect the enterprise end-to-end.

Our vision is clear. Arming every company with the insight to ensure every piece of software built or bought is secure and can be trusted, and that every threat is detected. We are seeking extraordinary talent to help forge this transformational journey at ReversingLabs.

You, as the Cybersecurity Solution Demand Manager will help our team scale our marketing, digital, in person events, and sales activities. Your goal will be to help our customers understand how we detect and defend against cyber attacks and to enable the cybersecurity community. We are looking for a dedicated, enthusiastic, go-getter to apply their eye for business, technical skills, project management skills, marketing, content messaging, and analytical skills to deliver timely and relevant demand forecasts, messaging, and solutions to go to market with.

Responsibilities

• Lead daily GTM scrums for marketing plan execution status updates with cross-functional teams
• Write content, help develop collateral, review distribution platforms, and metrics for GTM
• Research publications, influencers, products, government agencies, etc. for messaging
• Collaborate with product, content, marketing, creative teams geographically dispersed
• Establish relationships with contractors, agencies, and partners involved in delivery
• Create marketecture for both user and executive focused personas in cybersecurity
• Research and understand the SIEM, SOAR, TIP Marketplaces GTM strategy execution
• Review collateral with product team for review and approval for launch
• Present status and progress updates based on defined KPIs for each campaign
• Assist with public, private partnerships to facilitate a more safer society and internet
• Coordinate Threat Research, Product, and Marketing team collective requests
• Coordinate ISAC and Vendor channel partners events, threat briefings, conferences
• Assist in creating Industry specific marketing briefings based on research of landscape
• Analyze NIST, CISA, HiTrust, CIS Benchmarks, RMF, FFIEC compliance impacts
• Coordinate online events with community, education, vendor, and other channel partners
• Disseminate bulletins from publications like SANS and DarkReading for market briefings
• Review Cybersecurity product specific value proposition language for market quadrant
• Develop content for videos/blog/podcast/webinars/live events for product marketing
• Help with customer demos on evaluating product fit, personas, and integration partners
• Assist with the customer acquisition strategy, roadmap & priorities on web channels, by understanding prospect, customer, and internal team needs
• Also, the role will work closely with the Product Marketing, Research, Content, and Sales team and agencies to co-develop a winning strategy and roadmap that delivers on business and customer needs

Requirements

• BA/BS Degree OR Equivalent work experience
• 2yrs minimum of Web marketing & MarkOps, and or SalesOps experience
• Open-minded, innovative, out-of-the-box, experimental thinker, and doer
• Exhibit and express genuine interest in leading marketing content and events
• Interest in DefCon, Blackhat, BSides, Ethical Hacker communities globally
• Strong understanding of market trends in cybersecurity or CTI market quadrant
• Experience in marketing SaaS, Transnational Marketing Places (i.e. Chrome, Azure, AWS, etc..)

Benefits

• Competitive compensation packages (base & bonus)
• Medical with deductible reimbursements
• Employer paid dental, vision, disability & life insurance
• 401k
• Flexible Spending Accounts (health & dependent)
• 3 weeks vacation, sick leave & personal time off
• Pet insurance and more!
• Opportunities for advancement
• Innovative and collaborative work environment

ReversingLabs was founded in 2009 with the mission to offer the ultimate threat detection solutions. Our security products are used by some of the largest organizations in the world, including 2 of the top 3 banks, 4 of the top 6 software companies, and 2 of the top 6 insurance companies. We have been honored with numerous awards including the 2021 SC Media Trust Award for Best Threat Intelligence Technology, a 2021 Top Black Unicorn Award, a 2020 Stevie Award, and the 2017 JPMorgan Chase Hall of Innovation Award for our truly unique malware and explainable threat intelligence products. Our pioneering technologies, exceptional products, and successful customer deployments also drove investments in ReversingLabs by some of the savviest investors in the world. With offices in the United States and Croatia, ReversingLabs is poised to achieve rapid growth and deliver groundbreaking innovation in 2022.