Product Marketing Manager - Financial Services Platform

About the RoleAs the Product Marketing for GoPayLater Cicil, you will be executing the marketing strategy and Go-to-market strategy for GoPayLater Cicil. Your main responsibility will be to plan and implement the campaign such as the communication strategy, communication channels, and promo strategy based on the given budget for each month.

What You Will Do

• Cascade the USP of GoPaylater Cicil into the communication & creative strategy by working together with the brand, copyright, and creative team
• Determine the key themes during seasonal campaign periods such as Ramadhan, Gojek/Tokopedia anniversaries, double dates at Q4 ‘23 so that the USP can be communicated effectively to the target segment and able to result in better conversion rates
• Create a strategy and planning of campaigns which will promote the business and generate genuine traffic in different channels (both offline and online)
• Create an effective promo to increase conversion rates for new users to initiate, for users to adopt and for existing users to continue to use the product
• Together with the Growth team, to find growth opportunities based on data driven approach and experimentation such as creating a segment to test different communication methods and offering promo based on propensity models 
• Create engaging and informative contents for Internet Marketing, website, blog, social media, and any other content marketing channels that the business might leverage to improve the conversion funnel particularly for the non active or dormant users, supported by branding, copywriter, and creative teams
• Build sustainable relationships and partnerships with other key players such as agencies, Tokopedia, and internal stakeholders
• Further, the role will also have the responsibility of preparing and managing the monthly marketing (RPL) budget 
The role will be based in the Jakarta office

What You Will Need

• BS degree in Marketing Management, Business, or equivalent experience from reputable local universities and overseas universities 
• At least 5 years of working experience in a marketing role or product marketing managing a digital business and budget of at least $ 1 million (Go-To-Market, marketing, growth marketing, product marketing, etc); preferably worked in reputable digital lending firms such as Kredivo, Adakami, Spaylater/Spinjam, Akulaku, HomeCredit, Indodana, but also open for those with experiences in retail such as Traveloka or Tiket.com
• Good project management skills to manage multiple projects; also can manage and prioritize multiple internal and external stakeholders
• Have business acumen and can work with the growth and analytics team comfortably meaning should be comfortable with understanding data
• Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team

About the TeamThe Financial Services stream at GoTo Financial is passionate about empowering our users with the tools to be financially responsible. The Marketing team is at the center of the stream's Go-To-Market and strategy decisions, where we help direct the product toward the right segment and ensure conversion rates are optimized by exploratory data analyses and rapid experimentation together with GTM’s Growth team. We're a marketing team that works based data-driven marketing approach, meaning we're responsible for analyzing, designing, and also executing because we believe that high impact comes from understanding the segment through data and continuous learning and experimentation. If you're a person who enjoys solving business problems in a fast pace working environment that aims to balance growth and profitability, then you might be our person.About GoTo FinancialGoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.