Event Strategy & Measurement Manager
Austin, United States•AustinTexasUnited StatesNorth America•October 2, 2023
Working at AtlassianAtlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.Your future teamThe Experiential Marketing team at Atlassian contributes to business growth and fuels brand momentum through 500+ global experiential campaigns annually. You'll join a team of strategists and report directly to the Senior Team Lead, Event Strategy and Measurement.How you'll impact the team & succeedYou will contribute to the event strategy and measurement functions for global events by developing event program strategies, creating executive level presentations, and summarizing insights from data.To succeed, you're an analytical strategist who creates measurable goals, secures agreement on event vision, and cuts through noise of complex data to tell event performance stories.You will travel onsite to events as needed (some weekend travel). To maximize collaboration, you work remotely in the United States.
Event Strategy
- Lead the end-to-end event strategy for assigned programs
- Audit events to identify opportunities for optimizing our experiences
- Conduct research to uncover trends, innovations, and challenges
- Collaborate with agencies and cross-functional teams to maximize value and output
- Develop event budgets
Measurement and Metrics
- Build event reporting dashboards
- Develop mechanisms to capture customer feedback
- Summarize data into insight-packed reports with data visualizations
On your first day, you'll have:
- 5+ years of event or marketing strategy experience (preferably in high-tech)
- 3+ years developing data-driven strategies reporting for large-scale, global events
- Success measuring KPIs or OKRs
- Familiarity with high-tech account-based marketing and integrated marketing communications
- A collaborative and optimistic approach
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