About the Role You will work with GoTo’s Corporate Affairs Team, reporting directly to the Online Reputational Management Lead in GoTo’s Corporate Affairs. As the Social Media Analyst under the Online Reputational Management team, the candidate will ensure the best social media implementation to help effectively manage GoTo narrative to the targeted social media audience and measure its effectiveness according to GoTo's communication objectives.
What You Will Do
- Proactively do social media listening - give alerts and recommendations on potential issues to related GoTo stream - track, analyze, and provide possible advice based on social media metrics and listening
- Aligning social media plan and strategy with all GoTo and Op-Cos stream
- Create analytic reports based on the initiative from Corporate Affairs in GoTo or Op-Cos
- Support the crisis handling in social media related to GoTo or Op-Cos and measure the risk and sentiment of the ongoing or evergreen issues
- Analyzing trends and its potentials for upcoming social media plan strategy
- Identify content creators and social influencers in our space for potential organic relationship
- Coordinate with third-parties social media agencies or consultants regarding GoTo’s communications strategy in social media
- Support the Online Reputational Management team in developing a key strategy based on GoTo’s communication objectives and key results
What You Will Need
- Prior Internship experience in social media analytics/digital PR/digital marketing preferred
- Knowledgeable about social media metrics and deliverables
- Up to date with the recent trends in digital, tech, capital market, and social issues
- Passionate about making a social impact
- Proficiency in English and Bahasa Indonesia both written and verbally
About the Team Online Reputational Management (ORM) team is responsible for any kind of potential issues, and trends, in social media related to GoTo Corporate Affairs and brand. We are always aware of what’s happening in social media related to corporate and public issues. As a team, we are focused on listening and telling stories that are related to corporate narratives in social media to make sure we are contributing to the company's growth.
About GoTo GroupGoTo is the largest technology group in Indonesia, combining on-demand, e-commerce, and financial services through the Gojek, Tokopedia, and GoTo Financial brands. It is the first platform in Southeast Asia to host these three essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
About GojekGojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.
About GoTo FinancialGoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.GoTo group of companies is committed to building a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.
